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Built for WP & Woo performance
Faster page loads
- Plugin- and theme-aware caching rules
- Cart, checkout, and account paths kept dynamic
- Third-party script sequencing and deferral
- No re-platforming, no headless rewrite
EdgePress
Pushing WordPress/Woo security & performance to the absolute edge
EdgePress is the first edge platform designed specifically for the WordPress and WooCommerce community — accelerating pages, hardening security, and simplifying operations without changing how you build.
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Faster Page Loads
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Higher Conversion
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Average LCP
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Cached Responses
What You Get
The WordPress & WooCommerce performance stack
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Security Native to the Platform
Threats blocked / month
- Dual-mode WAF tuned for WordPress attack paths
- Bot management that protects logins and checkout
- L3/L4/L7 DDoS scrubbing at every PoP
- Blocks SQLi, XSS, and PHP injection at the edge
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Simple to Run, Simple to Buy
Less ops overhead
- One console for cache, security, and Core Web Vitals
- Expert services handle tuning and incident response
- License-based pricing — no surprise usage bills
- Live in days, not quarters
Designed for Performance
Capabilities that ship on day one
Intelligent Edge Caching
Full-page caching that understands WordPress cookies, logged-in states, and WooCommerce sessions.
Image & HTML Optimization
Modern formats, responsive sizing, and HTML transformation applied automatically at the edge.
Real-User Core Web Vitals
RUM analytics tie LCP, INP, and CLS to the templates and revenue paths that matter.
Bot & Fraud Defense
Agentless behavioral detection stops credential stuffing, scraping, and checkout abuse.
How It Works
Two layers, one platform
Most teams buy edge infrastructure from one vendor and frontend speed from another. EdgePress runs both layers together, so caching, security, and optimization never work against each other.
Layer 1
Edge infrastructure & security
Global anycast delivery on a 250+ Tbps backbone, with protection applied in the same policy plane as caching.
- Full-page edge HTML caching with WordPress cookie awareness
- WooCommerce bypass rules for cart, checkout, and account paths
- Dual-mode WAF, bot management, and L3/L4/L7 DDoS scrubbing
- TLS, HTTP/3, and smart origin shielding to cut origin load
Layer 2
Automated frontend optimization
The work most teams buy a second vendor and a stack of plugins for — applied automatically to every response.
- Critical CSS generation and unused CSS removal
- JavaScript deferral, sequencing, and third-party tag control
- Adaptive image CDN: AVIF/WebP, responsive sizing, lazy loading
- Font optimization, preloading, and layout-shift prevention
Frontend Optimization
Exactly what we optimize
No vague "speed boost." These are the specific transformations applied automatically to every page EdgePress serves.
Critical CSS
Above-the-fold CSS inlined per template; the rest deferred to kill render blocking.
JS deferral & sequencing
Scripts prioritized by revenue impact so analytics and chat never delay LCP.
Adaptive image CDN
AVIF/WebP conversion, responsive sizing, and lazy loading with correct aspect ratios.
Font optimization
Subsetting, preloading, and font-display control to remove flashes and layout shift.
Edge HTML caching
Optimized HTML cached at the edge — not regenerated per request on your origin.
Woo bypass rules
Cart, checkout, my-account, and nonce-bearing requests stay dynamic and correct.
Replaces Your Stack
One bill instead of six
A typical high-performing WordPress or WooCommerce site stitches together a CDN plan, a frontend optimizer, an image service, a caching plugin, and a monitoring tool. EdgePress consolidates it.
| What you need | Typical stack | EdgePress |
|---|---|---|
| CDN & edge caching | Cloudflare Pro | |
| WAF & bot management | Cloudflare add-ons | |
| Frontend optimization | NitroPack subscription | |
| Image optimization | Separate image CDN plugin | |
| Caching plugin | WP Rocket / W3TC | |
| Core Web Vitals RUM | Third-party monitoring tool | |
| Woo-safe cache rules | Manual, per-plugin tuning | |
| Vendors to manage | 4–6 | 1 |
| Bills to reconcile | 4–6 | 1 |
| Support escalation path | Finger-pointing between vendors | One team |
Typical stack shown for illustration; exact products and costs vary by site. Comparison reflects capability consolidation, not vendor benchmarking.
What that stack costs per site
| Line item | Typical stack | EdgePress |
|---|---|---|
| CDN, WAF & bot control | $25 – $250 /mo | Included |
| Frontend optimization | $50 – $99 /mo | Included |
| Image optimization service | $19 – $39 /mo | Included |
| Caching plugin license | $8 /mo (billed annually) | Included |
| Core Web Vitals / RUM tool | $25 – $60 /mo | Included |
| Typical monthly total | $127 – $456 /mo | $35 – $99 /mo |
| Integration & tuning time | 5 – 15 hrs setup + ongoing | Plugin install, live in hours |
Third-party prices are publicly listed rates as of 2026 and are shown for illustration only; actual pricing depends on plan, traffic, and contract terms.
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You save over 70% on your tooling bill
Five subscriptions collapse into one EdgePress license. Most sites cut $127–$456/mo of CDN, optimizer, image, caching, and monitoring spend down to $35–$99 — with one team to call instead of six.
See what you'd saveEdgePress vs Jetpack
Site utilities vs. an edge platform
Jetpack bundles useful WordPress utilities — backups, scanning, social. EdgePress is built for delivery: edge caching, frontend optimization, and commerce-safe security that move conversion.
| Capability | Jetpack | EdgePress |
|---|---|---|
| Global CDN for images & static files | ||
| Full-page HTML caching at the edge | ||
| Critical CSS & render-blocking removal | ||
| JS deferral sequenced by revenue impact | ||
| AVIF / next-gen adaptive images | ||
| WAF & advanced bot management | ||
| Multi-layered DDoS protection | ||
| WooCommerce-safe cache & instant purge | ||
| Hybrid RUM: browser, edge and origin | ||
| Backups, malware scan & spam filtering |
Price comparison
| Line item | Jetpack | EdgePress |
|---|---|---|
| Entry performance plan | Boost ≈ $10 /mo | Free (Essentials) |
| Security & performance bundle | Security ≈ $25 /mo + Boost | $35 /mo (Performance) |
| Full suite | Complete ≈ $100 /mo | $99 /mo (Enterprise) |
| Bills & plugins to manage | Multiple add-ons | 1 |
| Scope of value | Site utilities: backup, scan, social | Edge delivery, security & conversion |
Jetpack prices are publicly listed rates as of 2026, rounded and shown monthly; annual billing and promotional first-year rates differ. Jetpack is a trademark of Automattic Inc.
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Triple the delivery value for the same spend
Jetpack Complete runs ≈ $100/mo for backups, scanning, and social. EdgePress Enterprise is $99/mo and adds the whole edge: full-page caching, frontend optimization, WAF, and WooCommerce-safe rules.
Compare plansGetting Started
Drop in a plugin. Live in hours.
01
Drop in the plugin
Install the EdgePress plugin from your WordPress admin and paste your site key. No server access, no theme changes, no code.
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Live in hours, not quarters
DNS points to the edge and optimization profiles auto-tune against your templates. Most sites are fully live the same day.
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No re-platforming
Keep your host, theme, page builder, and plugins exactly as they are. EdgePress sits in front of the stack you already run.
Always Correct
Cache sync built for WooCommerce
The reason most stores under-cache is fear of serving stale prices, stock, or carts. EdgePress ties invalidation directly to WordPress and WooCommerce events, so you can cache aggressively and still be right.
95% of responses served from cache — with checkout and account paths never cached.
- Publish or update a post — that URL and its dependents purge instantly
- Price, stock, or variation change — the PDP and PLP refresh in seconds
- Order placed — inventory-sensitive pages invalidate automatically
- Cart, checkout, my-account, and REST nonces are never cached
- Instant purge API and WP-CLI hooks for deploys and bulk imports
- Logged-in and customer-specific sessions always served dynamic
Why EdgePress
A first of its kind, for a community that was never served
WordPress and WooCommerce power a huge share of the web, yet edge platforms were built for headless frameworks and enterprise custom stacks. EdgePress inverts that — every default, rule, and dashboard assumes the WP and Woo stack you already run.
- Works with your existing hosting, theme, and plugins
- Security and performance in one policy plane
- Predictable license pricing instead of metered surprises
- Backed by 20+ years of CDN engineering and a 250+ Tbps network
Trusted at scale
Trusted by 1,500+ top sites & stores
From heritage retailers to fast-growing DTC brands — EdgePrizm powers the storefronts shoppers visit every day.
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Fashion & Apparel
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Home & Lifestyle
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Health & Beauty
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Sporting Goods
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Marketplaces